Profitability & Cashflow- The Keys to a Successful Business

Exporting

Export from IrelandFor businesses either starting to export or increasing the value of your export sales. Get the best export advice from Sean.

Advantages for Irish exporters include:

  • Significant opportunity to expand sales outside the Irish market.
  • Reduced dependence on the Irish economy and on a small number of customers
  • Opportunity to benchmark and improve your products/services against international competitors.
  • Increased production and sales should result in economies of scale, lower unit costs and better margins.
  • Increased competitiveness in the domestic market.
  • Possible opportunity to diversify into other related products.
  • Engagement in exporting should enable businesses become more adept at predicting market trends and achieving ‘first mover’ status in new developments in their fields.
  • Possible opportunity to sell at different prices in different markets.

Challenges for Irish exporters and potential exporters:

  • Putting the correct resources in place to drive export sales – marketing, sales, logistics, finance, insurance etc.
  • Not losing focus on the domestic market.
  • Ensuring customer creditworthiness.
  • Establishing appropriate credit policies for new markets and agreeing acceptable payment terms.
  • Currency issues for non-Euro customers and establishing company policy for dealing with foreign currency sales and possible cover.
  • Establishing agreed procedures for dispute resolution with customers.
  • Dealing with customs, tariffs, agents, language and protocol issues.
  • Determining the real profit on export sales in diverse markets with a mixture of different issues.

My programme to assist Irish exporters achieve & increase exports

SWOT analysis of your business compared with competitors – Detailed comparison under key headings and competitor profiling.
Gap analysis – outlining the gap between the existing export sales situation and the desired situation and what needs to happen in every aspect of the business.

  • Creating a detailed action plan to bridge this gap in a defined period.
  • Ensuring the action plan is fully implemented.

Creating and implementing a detailed step by step plan for increasing export sales

  • Personnel – who will do what.
  • Your USP – Definition and articulation of your exact USP.
  • Finance – what is needed and where it can be got.  Evaluation of and accessing the most appropriate forms of finance for your export campaign.
  • Getting paid – Ensuring you get fully paid and avoiding bad debts.  Selection of best credit insurance if appropriate.
  • Finance – Exchange rates and management of foreign exchange receipts – managing volatility and getting the best deals on these.
  • Competiveness – Ensuring your business achieves and maintains a competitive edge through cost minimisation and productivity/innovation improvements.
  • Marketing strategy – website, brochures, traditional & social media channels.
  • Sales & distribution channels – evaluation & selection of the best.
  • Ten steps to improve your international marketing effectiveness

Market research: accessing world class market research reports through Enterprise Ireland on your products/services market including:

  • Market Sector: industry and sector reports which cover key players, size of market, factors driving or curtailing demand, projected sales etc.
  • Company Information: company financials, competitors, key players, manufacturers, distributors, key personnel, etc.
  • Country Information: Profile of ‘Doing Business In’ your target countries.

Making it all pay off – Ensuring you have the systems and procedures to quickly detect and correct any unwarranted deviations from the plan.

What does it cost  – Less than what you might expect.

For a no obligation on whether your business might benefit from such a programme and export advice you may contact me by phone or email:
086-6488002 Or info@seandonnelly.ie

Contact Sean Donnelly