For businesses either starting to export or increasing the value of your export sales. Get the best export advice from Sean.
Advantages for Irish exporters include:
- Significant opportunity to expand sales outside the Irish market.
- Reduced dependence on the Irish economy and on a small number of customers
- Opportunity to benchmark and improve your products/services against international competitors.
- Increased production and sales should result in economies of scale, lower unit costs and better margins.
- Increased competitiveness in the domestic market.
- Possible opportunity to diversify into other related products.
- Engagement in exporting should enable businesses become more adept at predicting market trends and achieving ‘first mover’ status in new developments in their fields.
- Possible opportunity to sell at different prices in different markets.
Challenges for Irish exporters and potential exporters:
- Putting the correct resources in place to drive export sales – marketing, sales, logistics, finance, insurance etc.
- Not losing focus on the domestic market.
- Ensuring customer creditworthiness.
- Establishing appropriate credit policies for new markets and agreeing acceptable payment terms.
- Currency issues for non-Euro customers and establishing company policy for dealing with foreign currency sales and possible cover.
- Establishing agreed procedures for dispute resolution with customers.
- Dealing with customs, tariffs, agents, language and protocol issues.
- Determining the real profit on export sales in diverse markets with a mixture of different issues.
My programme to assist Irish exporters achieve & increase exports
SWOT analysis of your business compared with competitors – Detailed comparison under key headings and competitor profiling.
Gap analysis – outlining the gap between the existing export sales situation and the desired situation and what needs to happen in every aspect of the business.
- Creating a detailed action plan to bridge this gap in a defined period.
- Ensuring the action plan is fully implemented.
Creating and implementing a detailed step by step plan for increasing export sales
- Personnel – who will do what.
- Your USP – Definition and articulation of your exact USP.
- Finance – what is needed and where it can be got. Evaluation of and accessing the most appropriate forms of finance for your export campaign.
- Getting paid – Ensuring you get fully paid and avoiding bad debts. Selection of best credit insurance if appropriate.
- Finance – Exchange rates and management of foreign exchange receipts – managing volatility and getting the best deals on these.
- Competiveness – Ensuring your business achieves and maintains a competitive edge through cost minimisation and productivity/innovation improvements.
- Marketing strategy – website, brochures, traditional & social media channels.
- Sales & distribution channels – evaluation & selection of the best.
- Ten steps to improve your international marketing effectiveness
Market research: accessing world class market research reports through Enterprise Ireland on your products/services market including:
- Market Sector: industry and sector reports which cover key players, size of market, factors driving or curtailing demand, projected sales etc.
- Company Information: company financials, competitors, key players, manufacturers, distributors, key personnel, etc.
- Country Information: Profile of ‘Doing Business In’ your target countries.
Making it all pay off – Ensuring you have the systems and procedures to quickly detect and correct any unwarranted deviations from the plan.
What does it cost – Less than what you might expect.
For a no obligation on whether your business might benefit from such a programme and export advice you may contact me by phone or email:
086-6488002 Or email@example.com